Can you identify businesses that need mobile marketing?

As a busy business owner it can often be difficult to juggle conflicting priorities on a daily basis and focus time, energy and vital resources on areas that you are unfamiliar with. However, as a mobile marketing professional with Eazi-Apps, you can help businesses locally, nationally and globally seize the endless opportunities that are present thanks to mobile marketing. With that being the case, the focus of today’s blog is to highlight how you can identify businesses that are primed and ready for the mobile industry.

• Where is most of your prospects online traffic coming from?

Virtually all businesses, including small and medium enterprises, have a website that details their products and services as well as offering a profile of what they do. It may not be visually appealing or optimised correctly, but most businesses in operation will have an online presence.

As a mobile marketing expert, it is your responsibility to find out from potential clients how their existing website is performing? Where is most of their traffic coming from? Your potential client will know this information or can obtain it from his web developers etc. In most cases based on consumer trends, this traffic will likely be coming from mobile devices in the shape of iPhone and Android. This will be an excellent start as you help your client understand how important a mobile footprint is to take advantage of users accessing the site with their mobile devices.

• What type of content is currently listed on the website?

This is something that you can decipher by just logging on to the clients website and having a quick glance. For example, if the website is full of images with little content or interaction points, your potential client could greatly benefit from a mobile solution in the form of a mobile web site and mobile app. A website that is not generating revenue or interaction for a business is not meeting a key requirement of having a website. A simple analogy would be similar to having a shop with no display or even a shop with no door, thereby losing out on all that walk in traffic.

• Does the business have any type of loyalty or reward program?

One of the most exciting parts of becoming a mobile marketing expert is helping small/medium-sized businesses implement a reward program for their client base. For example, discounts or incentives for interacting with the business are great ways for your potential clients to build a loyal customer base and create positive referrals and word of mouth testimonials. All of this can be achieved by using our mobile app development platform.

• Is your potential client involved with hosting events?

While the majority of businesses can benefit from a mobile presence, some industry sectors are better suited than others. For instance, if your potential client is a nightclub or a gym, the chances of them holding special events is quite high. In this case, helping them to take advantage of a mobile solution by listing events within an app or sending out push notifications to create awareness for an upcoming event can be hugely beneficial.

This is not an exhaustive list and there are many more questions you can choose to ask in order to assess how mobile marketing can help local businesses. To find out how Eazi-Apps can help you start your own mobile marketing business, please contact us today.