+1-800-298-3165
Boost app downloads during the holiday season with these tips
Rebecca Appleton • 2 November 2018
With Halloween over and done with and November underway, it’s officially holiday season. In the US, everyone is already talking about Thanksgiving and that means, Black Friday, Cyber Monday and Christmas are all just around the corner.
Google says that the holiday season is a key driver of app downloads, with more new users during this period than any other time of year. As a new app development business opportunity owner, you’ll need to know how to capitalise on this trend.
Read on for a few of our essential tips to boost downloads between now and the end of December…
1. Get the basics right first
To give yourself the best chance of seasonal success, you need to do a quick audit and make sure that you have got the basics of app marketing right, so your creation stands out on the App Store or Google Play.
That means having an interesting, eye-catching and memorable icon, a concise yet catchy description, great screen shots and other supporting materials such as videos and good reviews. All of these will help to instil confidence and increase downloads.
2. Make your app useful
Depending on your customer and what your app does, you could update the app to make it particularly useful for the holiday season. A food store or artisan bakery could add Christmas recipes for example, while an app for a travel company might include a new tool to help make planning seasonal journeys less stressful. Apps for retailers could include seasonal discounts or perks such as free gift wrap or shipping. Making your app useful by considering what people actually need from you at this time of year can help to boost your download figures.
3. Consider ads
If you’re serious about ramping up installs this Christmas, consider a seasonal, holiday-themed advertising campaign such as a Google Apps Universal Apps campaign or display advertising. Making your app as visual as possible, perhaps with updated festive visuals (such as tinsel or a Santa hat superimposed on the standard app logo) is an easy way to improve your user count.
4. Have a plan to keep your seasonal users year around
Lots of apps downloaded for the holiday season get deleted after the tree comes down but this doesn’t have to be the case. If you have a retention plan in place for after the festive period, you stand a much better chance of a long term boost for your app. User in-app behaviour data to track what users do most often and where they bounce. This will help you tailor your approach and give you insight as to which areas of the app need a closer look.
Share this post:
Recent Posts
Running your own business is exciting, but doing it all on your own? That’s a different story. For solo entrepreneurs, juggling everything from sales and marketing to service delivery and customer support can quickly lead to overwhelm. And as your client base grows, so does the demand for time, energy, and expertise. That’s why more and more entrepreneurs are seeking business models that offer done-for-you fulfilment , systems that let them scale without sacrificing quality or burning out.
We’re thrilled to announce that Eazi-Apps will be exhibiting at The National Franchise Exhibition at the NEC Birmingham on 3–4 October 2025. This is your opportunity to meet our team in person and discover how you can launch a successful technology business with no technical experience required. You’ll find us at Stand LC30.
In a world where digital transformation is no longer optional, local businesses are turning to digital agencies for everything from websites and SEO to mobile apps and social media marketing. For entrepreneurs launching their own agency, the ability to scale remotely opens up exciting possibilities: lower overheads, location freedom, and a broader client base. But how do you actually scale a local digital agency, especially if you’re starting out solo and working from home? The answer lies in systems, strategy, and smart service design.
