Are Your Mobile Apps Really Getting Seen by the Right Eyes?

So you’ve started a mobile app development agency with our business-in-a-box solution. Great! As a new entrepreneur, you’ve probably been busy building your client base and developing tailored apps to meet customer needs. But it’s important to remember that app development is only the first step of a two-step plan… don’t overlook the promotional side of things, ensuring that your apps are seen by the right audiences.

There are many possible ways to promote a business app, but one of the most effective is YouTube, especially if you’re aiming to provide prospective users with a step-by-step tutorial highlighting the app’s unique features and excellent usability. YouTube is a great place to start with app promotion, but can also be one of the trickiest to successfully navigate. Fortunately, we’re here to help you get your app in front of the right eyes.

The YouTube Problem

While YouTube is a top choice for giving users greater insight into what an app does and how it can be used, it also comes with its own set of challenges. One of the biggest is simply the platform’s overwhelming user base. For example, even if you grow your channel to more than 250,000 subscribers, you’re still competing against almost 45,000 channels, with the most popular channels coming from just a small number of users.

So what exactly are these particular users doing differently to make themselves stand out from the crowd? It appears, according to a recent report by the Pew Research Center, that the videos published by these users all have one thing in common: they all use keywords and phrases strategically in order to draw the most visitors to the channel.

Top Tips For YouTube App Promotion

Using the findings of the Pew YouTube keyword Study, we’ve created three simple tips for optimising your YouTube video descriptions and titles to attract the most visitors:

●Use bold words and phrases. The study found that video descriptions that contained ‘attention grabbing’ words such as ‘worst’, ‘ultimate’, and ‘insane’ generated more views, as well as words relating to simplicity, such as ‘easy’.

●70% of the most frequently watched videos include descriptions which refer to a popular social media network (typically Twitter, Facebook, Instagram, and Snapchat). The average video referencing social receives 13,000 more views.

●Steer clear of mentioning current events or topics as these videos typically receive fewer views. Instead, try to incorporate more evergreen keywords and ideas which retain their relevance to audiences at all times through the year.