5 ways to keep consumers interested in your app

Developing your app is just the beginning of getting the most out of it. Even when it’s downloaded onto customers’ phones, it can be a struggle to get them to keep coming back to it.

With so many apps on the market, it’s a competitive environment and you need to actively take steps to keep consumers interested. You need to give reasons for consumers to open your app up again, whether you’re offering an interactive experience, an online shop, or providing insightful information.

If you’ve found that the time spent on your app is dropping, these five ways to maintain engagement could be just what you need.

1. Use social media and email to attract attention

Sometimes a little push is all that’s needed to get consumers clicking on your app. From social media platforms to email newsletters, your other marketing efforts should link back to your app. Give them a reason to head there too, let them know about the latest update you’ve made or give them a promotional code to use. It’s a strategy that can help to boost your overall downloads too. Make getting the word out about your app a core part of your marketing strategy.

2. Use notifications

Notifications can bring the focus back to your app when users are already using their smartphones or tablets. They’re a great way to get instant results, with consumers able to go to your app with just a single tap. However, you do need to use push notifications sparingly and have something to say. Bombard your users with updates and they’ll simply switch notifications off for your app, removing a great way to communicate.

3. Create a loyalty programme

Loyalty programmes can deliver huge results. Consumers want to take advantage of deals that they’re offered and once they’re on your app you have a chance to steer them towards the action you want them to take. Loyalty programmes can be tailored to your business and app, giving you a huge amount of flexibility. If your app sells products, why not give redeemable points each day they check out your latest stock or for a game focussed app provide boosters when they play for three days in a row?

4. Add a personal touch

Personalisation is a huge trend for businesses across marketing efforts, and your app should be no different. From a simple hello greeting that uses their name through to a completely personal experience, it can help you engage with customers and improve loyalty. Offer tailored promotions, options, and news on your app to make it relevant to each user and you could see huge changes.

5. Ask for feedback

If you notice a lot of customers are leaving at a certain point or in larger volumes than you’d expect, it could be to do with the app. Ensure you’ve ironed out bugs and ask customers for feedback. The information can be invaluable for developing your app further with usability in mind. It also demonstrates that you value the opinion of customers, especially when you respond to feedback with changes.