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5 Tips For Becoming More Persuasive!
minti • 17 January 2014
Mastering the art of persuasion is a key skill every successful business owner aspires to achieve. Having the ability to influence and persuade people at all levels and in all walks of life certainly opens up many opportunities for the modern entrepreneur. With this being the case, the focus of this week’s blog is to highlight 5 sure fire ways you can become more persuasive in 2014:
• Immediate Benefit
Making the benefit as immediate and obvious to your potential customers is vitally important in persuading them to share your view point. Very few people will ever take action based on a benefit that will only be receivable far in the future. As humans, we are constantly looking for immediate satisfaction over long term gratification. Try to make your sales pitch emphasise how a customer will experience an instant impact from purchasing from you.
• Personal Touch
It commonly accepted that people buy from people. All customers appreciate the personal touch and want to be valued customers. The personal touch helps sell any product or service, rather than a grand concept for example. Always ensure that you’re aware of dealing with people on a personal level to build trust and rapport with your customers.
• Your Customer’s Values
It is very difficult to change what other people believe as those beliefs have been reinforced over a significant time frame. However, if you can convey your message in such a way that it taps into their existing mind-set, you will grab your customers attention. When communicating any message, ensure that the benefit is something that others seek. Any product or service being sold needs to be something that the customer will need.
• Competition
Although we all believe in the products/services we sell, think objectively about your latest offering. Is it something that people actually need? Is it better than the competition? Is it available for free elsewhere? There is a reason people are not taking the action you desire as people may already be satisfying their needs through the competition. Try to position your benefit differently to the status quo.
• Credibility
People need to believe in what you are communicating and have trust in your product/service. Try to enhance your credibility by gathering positive testimonials from existing customers for instance or maybe an industry leading expert. Furthermore, you could try to give your potential customers a true life case study of how your product/service has benefitted a past customer. Always persuade people by keeping your promises.
By following some of the principles above, you will see your powers of persuasion increase in 2014. To find out how Eazi-Apps can assist you in persuading business owners to go mobile, contact us today.
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