5 alternative mobile marketing strategies  

Mobile digital marketing is a rapidly growing sector and if you’ve taken up our app business opportunity, one we are sure you’ll be keep to master. Mobile has overtaken desktop as the primary form of browsing which means that if you’re not tailoring your marketing strategy towards mobile and prioritising mobile SEO, you are cutting out a huge section of the market. As mobile marketing evolves, new trends and tactics are always being developed. Here are some out-of-the-box strategies to put you ahead of the competition.

Push notifications

The use of push notifications has become common practice for app developers and companies with a mobile presence. They allow you to engage directly with consumers and mobile users by sending information regarding updates and promotions. Global companies like Amazon regularly use targeted push notifications to suggest new products based on customers’ buying history. More companies are also beginning to use emojis and engaging content to create more personal push notifications.

Augmented reality

The development of advanced AR technology has led to a number of new and innovative apps. The mobile games industry, in particular, has utilised AR to create unique experiences. AR is still in its infancy and there are plenty of developers still looking into the applications of it. The use of AR in marketing is a growing trend that can provide more engaging content. Augmented reality videos and adverts are a more interesting way to promote your brand or product so more likely to catch your target audience’s eye.

Video content

Research has shown that video and image content is much more likely to attract the attention of internet users. Short videos that are engaging, funny, informative and well-produced will grab the attention of consumers across a multitude of platforms. Social media services like Facebook are ideal places for this type of content.

Accelerated mobile pages

In recent years, more companies and developers have begun to use accelerated mobile pages to improve the user experience and increase conversion figures. The project, developed by Google, is an open-source web development technology. It provides users with a tool to create more responsive and rapid mobile websites using a truncated form of HTML. Using AMP can give your content an extra shot of visibility in the search results pages and make it more accessible for those browsing via mobile devices.

Voice search SEO

Since the development of more advanced home automation technology and improved virtual assistant algorithms, the voice search sector has boomed. It’s been predicted that half of all search will be done using voice by 2020. This growing trend is already starting to change the way marketers develop SEO strategies. It’s important that you are using voice search tactics and tailoring your SEO plan accordingly.