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4 ways to elevate your personal branding as an entrepreneur
Rebecca Appleton • 18 February 2020
Get your personal brand building underway with our tips
As an entrepreneur, building a personal brand is important – it helps you to be seen as an expert in your field, raises your visibility, makes it easier to network and make connections and can ensure more leads and sales.
Having a strategy for growing your personal brand will also help you as you get started with our mobile app development agency business opportunity Business-In-A-Box package. Here, we’ve outlined a few ways you can elevate your personal branding as an entrepreneur and begin to raise your profile – not just for appearance’s sake but to be seen as an authority and thought leader in your niche.
1. Add some thought pieces to your website
Being vocal is a key part of building a personal brand. Elevating your own perception to be one of someone with their finger on the pulse means you’ll need to ensure you do just that. Whether you consider setting up a second website for you personally or commit to keeping your own app agency site updated, be sure to regularly share thoughtful, very informed pieces. These should be published on your site with your full name as the author, a brief bio and perhaps, a link to your LinkedIn profile.
2. Be active on social media each day
Branding is all about being visible so you’ll need to set some time aside each day to be active on the most important social media profiles to your demographic. Your activity on each channel may differ. Twitter for example may be used to share news items and respond to journalists putting out calls for experts or case studies. LinkedIn could see you sharing a comment on an industry event or, your take on something that’s happened within your area of expertise. It could even mean sharing a piece of content exclusive to that platform. You’ll also need to engage and comment on other posts from other social media users, as well as answer questions and DMs from followers.
3. Join a LinkedIn Group
You can make lots of connections and begin to build a reputation for yourself by choosing a relevant LinkedIn Group to join and then becoming an active participant. Answer questions where you can add value and share experiences. Check out part one and part two of our guide to using LinkedIn for sales prospecting for more tips on leveraging this network.
4. Secure guest blogging and speaking opportunities
If you spot a conference that you’d like to speak at, submit a speaker application. If you are invited to guest blog, take it. Seeking out third party channels to make your name heard adds credibi8lity to your brand and also allows you to become more well-known and connected outside of your own immediate circle.
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