4 Common Misunderstandings about Mobile Apps

One of the most satisfying aspects of being your own boss is the satisfaction that comes with closing a client. Whether it is your first sale or your 100th, nothing quite compares to the feeling of satisfaction when that client finally signs up with you. With that being the case, the focus of today’s blog is to highlight 4 common misunderstandings that many business owners exhibit when it comes to mobile apps.

1. App development is too difficult
Mobile app development can be a time consuming and difficult process with so many variables determining the success of the application. However, as a Eazi-Apps partner you benefit from using a powerful app building platform whereby the coding has already been done on your behalf. With access to over 50 pre-built features you have the tools at your disposal to target a host of different industry sectors.

2. Are mobile apps a necessity or a luxury?
Small and medium sized business owners often approach the topic of mobile apps with scepticism, treating mobile apps as a luxury rather than a necessity. However, this is a false notion as more and more customers embrace smartphones and tablets, ensuring mobile is the preferred method for accessing information. With most businesses currently neglecting the need for a mobile friendly website or an engaging mobile app, they are missing out on a potentially untapped revenue stream.

3. Social media is the be all and end all
With most business owners having a presence on Facebook and Twitter, many are under the impression that this is sufficient to reach out to their customers. However, with Facebook filtering posts that users see, there is always the risk that a business may not get their messages out to their desired audience. Similarly, Twitter feeds can be lost in a host of other tweets that bombard users on a daily basis. In contrast, push messages via a mobile app allow businesses to communicate their special offers/promotions and events directly to the users handset 24/7 – putting the business owner in control.

4. Mobile apps lack functionality
One of the most common misunderstandings that business owners exhibit is the tendency to assume that mobile apps lack functionality. Many business owners believe that mobile apps simply display information that is readily available in other mediums which is not the case. Mobile apps use native functionality of the users’ handset to bring a more engaging experience to the customer such as taking advantage of the GPS capabilities, Camera, Voice recorder etc. Mobile apps can help businesses place their entity in their customers pocket all year round by offering many opportunities for the customer to interact with the business through shopping carts, loyalty initiatives as an example.

As we have seen, mobile apps require a level of education in terms of making sure business owners understand the impact a mobile strategy can have on their business. To find out how you can join the Eazi-Apps Network please contact us today.