The 3 Most Successful Mobile App Games To Date

In recent years, the mobile app industry has seen everything from music related apps to food ordering services rise through the sales charts of major digital marketplaces like the App Store and the Play Store. Among the most popular brands are gaming apps. Thousands of developers have found huge success from the creation of mobile games. But why are they so popular? Here we take a look at the top three highest grossing gaming apps to see how successful they have become and why.

Pokémon Go

Estimated daily revenue: $2.07 million

Downloads: 650 million +

The Pokémon Go app was so popular that people around the world were downloading and installing the game before it was even released in their country. The app has rapidly become the most popular game on all major mobile markets and has a higher daily revenue stream than any of its competitors. In February 2017 Pokémon Go hit 650 million downloads, a figure which continues to grow.

The success of the app can be attributed to a number of things, one of which is the huge global appeal that the Pokémon brand carries. What really sets the app apart from its competitors is its unique concept and interactive style. The key to this success story is the perfect balance between brand awareness, an original concept and a unique app.

The app was also one of the first to take on a serious augmented reality functionality role. Something unique to smartphone gaming experiences. A deadly combination that has seen it become the highest revenue generating mobile app game release to date.

Candy Crush Saga

Estimated daily revenue: $1.55 million

Downloads: 500 million +

Candy Crush Saga became an instant hit after its release in 2012 and the game’s developer, King has continued to update the app and maintain its popularity. The in-app purchases have led to a huge surge in revenue for the developers, with a growing daily revenue figure of 1.55 million US dollars.

The simplistic style of the game is reminiscent of classic arcade-style games, which is partly the reason for its huge success. The addictive nature of the game and its clever use of a levelling system has led to huge numbers of in-app purchases and increased revenue figures.

Clash Royale

Estimated daily revenue: $1.19 million

Downloads: 75 million +

Clash Royale is one of the many popular games from developer Supercell. They have become one of the leading brands in the mobile app industry, with multiple chart-topping games including Clash of Clans and Boom Beach.

Although Clash Royale doesn’t have such high download figures as other popular games, it has one of the highest daily revenue streams. This is due to Supercell’s clever use of in-game currency. The addictive game combines aspects of tower defence and card collecting which is designed to encourage in-game purchases. For any would be developers, there is something to be learned from this concept.