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3 strategies to get more from your AdWords account
Rebecca Appleton • 6 February 2018
If you’re an AdWords advertiser, you’ll know that the platform can be expensive and, if you compared your spend today with that of 12 months ago, you’ll likely notice your budget has crept up. This, along with the launch of the new look AdWords following a major redesign means you’ll want to be sure you’re getting the most out of every last penny you spend on the platform. Whether you use your AdWords PPC presence to find new clients for your app development business or to encourage app downloads, try these strategies to get more from your pay per click efforts.
1. Use all of the new AdWords features
Google has spent the last 12 months or so carrying out a major redesign of the AdWords platform. This is the biggest ever overhaul of the ad solution since it first launched and as a result, there are lots of new features and tools which could help you eke out even more performance from your paid search presence.
Take the time to explore the new AdWords console and use the new features – there are new ad variations for example and new promotions extensions which you can incorporate into your PPC ads right now to drive better conversions.
2. Do more keyword research
Search habits change and evolve constantly so keyword research is a crucial component of keeping your AdWords campaign on track. You can use the Google Keyword Planner to find new keyword ideas and add them to your account. It’s also worth referring to Google Trends to pinpoint breakout searches around your core services and products – these are new search terms that Google has noticed being used, meaning you could find new terms to reach potential customers before competitors.
3. Test, test, test
With the many day-to-day responsibilities of running an app business or juggling a business opportunity with marketing, it’s easy to take a set it and forget it approach to your ads. After all, once you have keywords, budgets and ad text set, it should look after itself, right? This is very rarely the case.
If you set time aside to test ad variations, titles and landing pages, not to mention things like promotion extensions, you should soon find that your PPC performance is continually improving. Testing offers a chance to build on what’s working well to make it even better, as well as nip any poor performance in the bud right away.
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