3 strategies to get more from your AdWords account

Rebecca Appleton • 6 February 2018

If you’re an AdWords advertiser, you’ll know that the platform can be expensive and, if you compared your spend today with that of 12 months ago, you’ll likely notice your budget has crept up. This, along with the launch of the new look AdWords following a major redesign means you’ll want to be sure you’re getting the most out of every last penny you spend on the platform. Whether you use your AdWords PPC presence to find new clients for your app development business or to encourage app downloads, try these strategies to get more from your pay per click efforts.


1. Use all of the new AdWords features

Google has spent the last 12 months or so carrying out a major redesign of the AdWords platform. This is the biggest ever overhaul of the ad solution since it first launched and as a result, there are lots of new features and tools which could help you eke out even more performance from your paid search presence.


Take the time to explore the new AdWords console and use the new features – there are new ad variations for example and new promotions extensions which you can incorporate into your PPC ads right now to drive better conversions.


2. Do more keyword research

Search habits change and evolve constantly so keyword research is a crucial component of keeping your AdWords campaign on track. You can use the Google Keyword Planner to find new keyword ideas and add them to your account. It’s also worth referring to Google Trends to pinpoint breakout searches around your core services and products – these are new search terms that Google has noticed being used, meaning you could find new terms to reach potential customers before competitors.


3. Test, test, test

With the many day-to-day responsibilities of running an app business or juggling a business opportunity with marketing, it’s easy to take a set it and forget it approach to your ads. After all, once you have keywords, budgets and ad text set, it should look after itself, right? This is very rarely the case.



A laptop computer is open to a google search page.

If you set time aside to test ad variations, titles and landing pages, not to mention things like promotion extensions, you should soon find that your PPC performance is continually improving. Testing offers a chance to build on what’s working well to make it even better, as well as nip any poor performance in the bud right away.


Back to Blog

Share this post:

Popular Posts

A man is sitting on a couch with his head in his hands.
by Eazi Business 21 September 2021
Starting a new business is not easy. There are a lot of things to consider and decisions to make. It’s also important to avoid investing your hard earned money in a business that does not give you a great return. Small mistakes in the early stages can manifest themselves into bigger problems further down the road.
Vienna 2019 silver stevie winner international business awards logo
by Rebecca Appleton 16 August 2019
We are incredibly proud to announce that Eazi-Apps have been named a Silver Stevie® award winner for International Company of the Year 2019. It is an honour and a delight to accept this award from the 16th Annual International Business Awards® which will be celebrated in Vienna later this year.
A person is taking a survey with a pen.
by Zakir Daud 4 July 2019
We asked you to rate us in several other areas from 1 to 10 (10 being excellent). Some of the highlights include: The professionalism of our people: 9.4/10. Our level of knowledge: 9.3/10. The approachability of our staff: 9.5/10.
A man is sitting at a desk in front of a laptop computer.
by Eazi Business 31 December 2018
Starting a new business can be time-consuming and difficult. The first challenge is to find or build a great product or service that your customers need. You will also need to create a brand, develop marketing collateral, design a website, find customers, and develop a range of new skills. You will most likely have to hire a team of experts to help you get started.
A man and a woman are looking at a computer screen
by Zakir Daud 31 December 2018
One of the most frequent questions we hear is “How can I build mobile apps without any coding skills?” Most people think developing software is extremely difficult and requires extensive training.

Recent Posts

by Eazi Business 3 June 2025
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
by Eazi Business 27 May 2025
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility.  Use our pre-built website framework to launch with confidence and convert faster.
A man is using a smart phone with icons coming out of it
by Eazi Business 20 May 2025
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.