3 Reasons Every Online Business Should Have a Blog

Modern day bloggers have become digital celebrities. Everyday people have become leading authorities and trusted sources of information by cornering their respective subject area or audience niche. Loved by their readers, those who have amassed enough of a following have managed to build entire careers around their blog.

The reason blogging is so popular is that it speaks directly to the millennial audience. This generation live online and are extremely resistant to advertising. The most impactful content for millennials is the content they feel they have discovered for themselves. Finding an authority wielding third party blogging a product or service feels like a more natural and trust worthy source of information than the bombardment of advertising they are exposed to everyday.

As a business owner or someone who is looking to build their own business. There are some other worthwhile benefits to keeping a brand or business blog and making sure it is updated regularly:

SEO & Content Growth – Ranking well for organic search results on engines like Google is considered by many to still be one of the holy grails of marketing. Yet time after time business owners neglect the amount of content that is required to establish your business or brand as an online authority for a given range of search queries.One of the main issues is that there is only so much web copy you can have on your website before it becomes too much or you start simply babbling on at the expense of your user’s experience. It’s a fine line balancing SEO requirements with what your users want to see on your site.

The beauty of a blog is that it gives you a vehicle for adding regular content without impacting the main user journey of your site. You can add new content daily or even more frequently providing you have the resource and it will grow the overall size of your site and contain valuable keywords to improve the impact of your site overall.

Just be sure to host your blog on your domain and ensure you have an SEO friendly URL structure when you add you blog.

Blogs are also a great way to bring versatility to your site content. You don’t need to be as rigid with what you produce here as you would on your main site. You could even have specialist guest authors come to provide content for you to give a wider perspective on a subject. Invest time and resource in your blog and your content will stay vibrant where other brands will become stale and out of touch.

Communicate with Your Audience – Blog content allows you and your business or brand to take a more relaxed, casual approach. Creating copy which speaks directly to your audience in a more conversational tone. Not only can this be a more effective way to approach certain subjects, but it can also be used to create engagement.

Some of the best business blogs use their content to create a community and a forum for discussion. If you want to do the same simply add comments and feedback functionality to your blog. Follow this up with conversation or discussion generating content and you have your very own community in the making.

As a tip to heighten engagement. Where possible show the blogs author so that users can respond to an individual and make sure someone is on hand to respond to your user engagement and keep the conversation going. Interactions like this with your audience are extremely valuable not just for your growing brand reputation but also for your ongoing learning.