3 Marketing Automation Tools You Should Consider

Carrying out a full marketing campaign is a big ask for any business – and this is never truer than in the field of digital marketing. While you need to maintain an online presence to win new clients, build brand profile and grow your app development business, there’s no denying that tasks such as keyword research, budget planning, content creation, post scheduling, idea brainstorming, template designing, competitor research and social media listening, not to mention collating reports and measuring progress are all intensely time consuming.

If you’re trying to run your app building business and carry out the marketing internally, there are a number of marketing automation tools which can help lighten your load. Here’s our suggestions for the three that you should consider adding to your arsenal right now.

Hootsuite

If you maintain any sort of social media presence – and in today’s day and age you should have a minimum of a LinkedIn account for nurturing business leads and at least a Facebook or Twitter profile – you’ll know the laborious task that is post scheduling. If you find logging in and out of each platform tedious and need a smarter way to keep track of mentions, posts and engagement metrics such as comments, likes and retweets, consider Hootsuite.

Essentially a scheduling tool, Hootsuite allows you to upload social media posts in bulk and pre-schedule them to appear across a number of social media platforms. You can ask it to choose the best time to publish your posts based on engagement, so your social media accounts stay active even when you’re not. You can also use it to curate content, get it to automatically monitor for retweets and mentions of your brand and track new follower counts. Plans range from free for individual users with up to three social profiles to manage up to business and enterprise accounts for 50+ profiles.

Mailchimp

Email is the lifeblood of any modern app development business – you can use Mailchimp to automate some of your recurring communications with clients. You can use it to run Facebook and Instagram ad campaigns and set up automated emails for key milestones in your client relationships. It can be used to send a welcome email to a new user for example, automatically send a ‘come back’ email to someone who abandoned their cart without completing a transaction or used to send win-back email series for inactive or lapsed customers. Mailchimp has a growing library of integrations so you can also use it to automate a number of other useful tasks – link it to your RSS feed for example and it will share blog updates so your customers and prospects don’t miss any of your important updates.

HubSpot

HubSpot is one of the best industry tools when it comes to automating marketing tasks. This sophisticated suite of solutions is ideal if you are a growing app development business with lots of sales and marketing tasks to juggle. Describing itself as a way to increase leads, accelerate sales and simplifying processes, the Hub Spot CRM pretty much does it all. It’s the most expensive tool on this list so represents a serious investment but, promises a lot of bang for your buck; increase traffic, convert leads, prove ROI as well as create, automate, optimize and measure your online marketing. From social media scheduling to email automation, there’s a range of productivity and sales-boosting tools to get your teeth into.