3 Geo Fencing Strategies You Should Be Considering for Mobile Marketing

Mobile marketing is no longer the future, it is very much the present – and businesses of all sizes and scales are increasingly eager to find ways of incorporating this valuable marketing development into their own operations. The following three geo-fencing strategies will help to enhance your mobile marketing efforts.

What is Geofencing?

Broadly put, geofencing is the process of adopting a locally-optimised approach to your mobile-marketing, targeting your activities based on the geographical location. It utilises the GPS function to set out certain geographical boundaries for your activities, giving marketers the ability to leverage their methods into something significantly more cost-effective (avoiding wasteful advertising spend) and more useful for businesses with a specific location at the forefront of their needs. So what are the best ways of utilising geofencing within a mobile marketing strategy?

Geofencing makes sending out targeted ads to nearby customers a much simpler and more straightforward proposition, giving you a much better chance of having your customers seek you out over any applicable competitors. The benefits of such localised targeting can be enormous – also enabling you to offer certain incentives to customers who are more likely to actually be able to use them than with more wide-reaching marketing campaigns.

An additional benefit of geofencing is the ability to create local offers. As with all benefits of geofencing, there is a tremendous power within the ability to target a specific group of customers, enabling your company to capitalise on this local-focus for consistently higher levels of success, overall. This could mean offering a discount or free item to local-customers, such a coupon within a targeted ad, or even subtler methods of catching their attention.

The ability to engage customers within your local area is one of the key merits of geofencing within your mobile marketing strategy. Local shoppers could be sent a promotion when in a certain area or shopping district – and the new possibilities of this technology continue to evolve, meaning you’re sure to be at the very cutting edge of mobile technology.

By using geofencing within your mobile marketing and testing its effectiveness, you will be able to see what a useful tool it can be for your business moving forward. As mobile continues to dominate and marketing methods evolve at a gathering pace, staying ahead of the curve pays dividends in both the short and long term.