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3 content marketing techniques trending now
Rebecca Appleton • 25 February 2020
Build your personal brand and grow your lead pipeline with these format
Content marketing is one of the best and most effective marketing tools you have at your disposal as an entrepreneur building your mobile app development agency with our award-winning Business-In-A-Box opportunity.
Creating and sharing content is a great way to:
• Raise awareness of your business
• Showcase your expertise
• Position yourself as an expert
• Show innovation
• Generate leads
• Raise search engine visibility
• Get customers talking, sharing and recommending you
Of course, the term content covers a very wide breadth of formats and techniques, from blog posts to social media updates, via podcasts, videos, white papers and infographics to name but a few. The type of content you create is important – you need a range of formats to connect with different parts of your audience demographic.
If you’re feeling a bit stuck for inspiration, these three content formats are especially hot right now – meaning you can serve up what your audience is eager to consume…
1. Video
Video content is one of Google’s own top picks for 2020. The search engine expects this format to be hugely popular and named it one of its 10 key trends for the year ahead.
If the thought of creating video content fills you with dread, it shoudn’t. You don’t need a massive budget, a full script and lots of time. Snackable (or short) video content is very much in demand this year and that means keeping your films to just a minute or two long.
2. Social media stories
A lot of the time when entrepreneurs and businesses think about content, they tend to focus on the permanent sort – a blog post which once published, lives on the site forever for example. The truth is, social media content in the form of Stories is also hugely important, despite disappearing after just 24 hours. This form of social media has been especially hot in the last 18 months and is trending strong in 2020.
Unlike the more formal social media update or blog post, a piece of Story content can be more casual and allow your personality to shine through. It’s also a great vehicle for sharing your latest news, offering up nuggets of advice and taking viewers behind the scenes with you. What’s more, all you need is your existing smartphone so you don’t have to worry about scraping together an additional budget.
3. Voice
Voice search continues to grow in popularity but so too do spoken content formats such as the podcast. This is essentially a recorded conversion. Most podcasts will be split into a certain number of episodes, with a set topic per episode. The podcast could be just you and or a member of your team covering a certain topic or, it could be you speaking to a third party, such as a guest you have invited to share their knowledge.
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