+1-800-298-3165
5 important questions to ask of any website
Eazi Business • 7 April 2021
Quick fire auditing to assess site quality
SEO has long been a vita consideration for many businesses but, it’s now more crucial than ever thanks to the massive increase in online ordering and search traffic. Whether you’re evaluating a new site you have designed, or are auditing a site as part of your SEO efforts, being able to ask a few key questions quickly is a useful way of building a picture of site quality.
Here are five important questions to ask of any website if you’re targeting improved rankings and more traffic.
1. Do pages load quickly enough?
Page load speed is a prime consideration for search engines when determining where a site should be ranked. It’s also absolutely critical to then maximising your hard won search traffic, with research showing even a fraction of a second delay can send a browser elsewhere. Google recommends aiming for no more than a two second load time. Underlining just how important this is, the search engine has baked page speed into a new algorithm, the Page Experience Update.
2. Does the page perform well on mobile?
Google completed its switch to its mobile first index last month, meaning now its rankings are based entirely on the mobile version of a website. Mobile performance is an expansive subject and covers considerations such as page load speed and the use of responsive design. If any element of the site is not optimised with a mobile first mindset, it’s very unlikely to rank well.
3. Has schema markup been implemented properly?
Did you know there is a position before position one of the search results? This is known as position zero, often this will take the form of a question and drop down answer or, a block of text with a snippet of information relevant to your search term. Using techniques such as schema markup improves a site’s chances of being able to claim that top spot, by pointing out to Google what type of content it’s seeing when crawling the site.
4. Is keyword cannibalization limiting performance?
In an ideal world, every page on site would target a different keyword. In the real world, most sites will have multiple pages optimised for the same keyword, meaning they’re all competing against one another in the search engine results. This is known as keyword cannibalization and can limit visibility by pitting multiple pages from the same domain against one another. The presence of keyword cannibalization usually signals there is quite a bit of work to do onsite, as it could demand that new pages be created, content be audited and new content written and more keyword research carried out.
5. Are all page titles present and unique?
The SEO page title is an important SEO element and each page should have a meaningful, unique title relevant to the content of that page. If titles are duplicated, aren’t representative of the content itself or are too generic, they’ll need to be revised to help with ranking improvements.
Share this post:
Recent Posts
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
Wondering if now’s the time to start your own business? The answer might be yes—especially if you’re seeing signs that you’re ready to move from idea to action. Whether you’re a side-hustler, freelancer, or career changer, these clues could mean you’re more prepared than you think.
