5 creative ways to promote your app

In the increasingly expanding world of mobile apps, it can be difficult for new brands and developers to get their product noticed. By 2020 the mobile app market is predicted to be valued at around $101 billion, which means that more products will be hitting the market over the next few years and more companies will be fighting to expand their consumer base and engage with more users. Here are a few creative ways to promote your app and ensure that it gets the recognition it deserves.

Teaser websites

In order to maximise the number of users engaging with your app, it’s important to build up suspense before you launch. A great way to do this is by creating a teaser website which showcases small snippets of what your app can do. It’s also a useful way of collecting emails and contact information of users that are interested in your app so you can promote any further developments or updates to them.

Micro-influencers

Micro-influencers are people with a large following that operate usually on social media platforms or media sharing websites such as YouTube. Collaborating with minor celebrities and popular online personalities has become common practice for many brands looking to raise awareness and generate conversation about their product or app.

Social media

One of the most powerful marketing tools in the digital age is social media. Thanks to the vast number of consumers that can be found on platforms such as Facebook and Twitter, social media offers a lot of potential when it comes to promoting new apps.

Run a contest

A great way to grab people’s attention is to offer something for free. Users will often pay more attention to new apps or marketing material if they stand to get something out of it. Use social media platforms like Facebook or purpose-built websites to set up a competition and entice more people into using your new app. For example, you could offer a free subscription to your app for a select few people who share links to your social media pages.

Effective digital marketing

Although it can be easy to get over-eager and flood the internet with content aimed at increasing traffic, it’s important to remember that consumers can recognise a sales pitch instantly. When publishing marketing material such as blogs or press releases, be sure to focus on creating newsworthy content with relevant and well-placed keywords in order to create something that will inform and generate conversation.